Un-slop

Study · October 2026

YC homepages, 2022–2026.Not copies. A different look.

We captured the homepage of every Y Combinator company from the Winter 2022 to the 2026 batches, 2,838 live sites in all, and measured how alike they are. The short answer: they are not copying each other. What they share is the kit they build from and the words they use, and newer batches' sites look different from older ones.

1. They are not copying each other

We fingerprinted every first screen twice: once for layout and light and dark areas, once with an image model that reads overall style. Then, for each site, we found its closest match among the others from the same batch year.

Copies are almost absent: across all 2,838 sites, only 2 pairs share what is effectively the same first screen. Close look-alikes, with a similar layout and similar colours, are 0.8–2.7% of sites in each batch year, with no trend. Overall style is no tighter in newer batches either: the typical closest-match style similarity is 0.603 for 2022 and 0.607 for 2026, against 0.41 for two sites picked at random.

The one measure that did tighten is colour. Newer batches' palettes sit closer together (a typical colour distance to the closest site of 11.2 for 2022 against 8.2 for 2026), in step with more dark pages: 25% of 2022 batch sites have a dark background, 40% of 2026.

2. Newer batches look different

The spread is the same, but what sits in it is not. We asked an image model to sort the screenshots into twelve style groups and named each by looking at it. The biggest declines are two light styles, the app mockup and the plain SaaS page. Six groups gained three points or more; four of those six, shown here, go from 24% of 2022 batch sites to 44% of 2026.

Share of each batch year's homepages in each style
0%5%10%15%20%25%20222023202420252026Light app mockup 5%Light SaaS 11%Research lab 12%Dark dev tool 12%Dark hard tech 10%
The numbers
20222023202420252026
Light app mockup21.3%12.3%7.2%7.4%5.3%
Light SaaS16.1%23.0%18.7%15.2%10.9%
Research lab3.2%5.7%6.4%9.4%11.8%
Dark dev tool7.9%6.2%9.3%11.6%11.7%
Dark hard tech5.0%3.8%6.0%7.9%10.4%
Fifteen YC homepages in the Light app mockup style
Light app mockup 21% of 2022 batches, 5% of 2026. Product cards, dashboards and phone mockups on white or pale colour. Nearly half are fintech companies, which were 21% of the 2022 batches and 8% of 2026.
Fifteen YC homepages in the Research lab style
Research lab 3% of 2022 batches, 12% of 2026. Black or cream, a short statement, thin line art, almost nothing else.
Fifteen YC homepages in the Dark dev tool style
Dark dev tool 8% of 2022 batches, 12% of 2026. A product window on black, often an agent or a terminal.
Fifteen YC homepages in the Dark hard tech style
Dark hard tech 5% of 2022 batches, 10% of 2026. A cinematic photo of a factory, a robot or the field, often with an orange accent. Industrial companies went from 6% of the 2022 batches to 19% of 2026.

Two things could explain this without any change in taste, and we checked both. First, who YC funds: newer batches have fewer fintech and more industrial companies. But the shift shows up inside B2B, fintech, healthcare and industrial companies separately, and with the 2022 mix of industries held fixed the four styles still go from 24% to 38%. Second, age: a company from the newest batch may only have a launch page. But among full-length pages (at least as much text as the typical 2022 batch page) the four styles still go from 21% to 42%.

What this cannot show is a change over time. Every screenshot is of a site as it is today, so these are companies of different ages side by side, not the same sites followed through the years.

3. The kit is shared

Underneath, many sites share the same parts. Next.js is on 29% of 2022 batch sites and 49% of 2026; Webflow is on 23% and 2%. Framer is most common in the 2024 batches (14%). Half of all sites use Tailwind (51%), 42% are served from Vercel, and the Lucide icon set appears on 30%.

What each batch year's homepages are built with
0%15%30%45%60%20222023202420252026Next.js 49%Tailwind 52%Webflow 2%Framer 5%
The numbers
20222023202420252026
Next.js28.8%37.9%41.0%48.5%48.9%
Tailwind40.2%47.9%52.0%58.5%52.4%
Webflow23.0%19.4%14.9%4.8%1.7%
Framer8.2%11.8%14.4%12.1%4.9%

4. So are the words

"AI" is in the headline or the line under it on 39% of sites, most of all in the 2025 batches (45%). "Agent", "agents" or "agentic" is on 12% of 2022 batch sites and about 22% of every batch since 2024. The most common main button is "Book a demo" (10% of sites); 19% of sites, or 25% of those with a main button, ask for a demo in some wording. 39% mention Y Combinator or show a YC badge.

Words in each batch year's headlines
0%15%30%45%60%20222023202420252026“AI” 38%“agent(s)” 22%
The numbers
20222023202420252026
“AI”30.1%39.3%40.3%45.1%38.1%
“agent(s)”12.1%19.4%22.5%22.4%21.9%

5. What is not shared

Type. Inter is the most common headline font, but with all its variants it is on only 13% of sites, about the same in every batch year, and the 2,838 sites use 796 different headline font families between them. Founders who want to look different still have type to do it with.

6. Many are hard for search and AI to read

45% have no structured data, 29% no canonical link, 23% no sitemap we could find, and 22% no share image. On 8%, the raw HTML holds under a tenth of the text a visitor sees (blocked fetches not counted), so a crawler that does not run JavaScript reads a near-empty page. Very few block AI crawlers: 2% block GPTBot in robots.txt.

7. Older batches lose their sites

9% and 10% of homepages from the 2022 and 2023 batches are now unreachable, parked or for sale, against 1% for 2025 and under 1% for 2026. Sites that load but show an error page are not counted, so the true share is higher.

How we did it